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Developing a CMS Website for a Heat Treatment Chemical Manufacturer by Nichetech
Shailake
Developing a CMS Website for a Heat Treatment Chemical Manufacturer by Nichetech
The client is a well-established manufacturer and exporter of heat treatment chemicals with over five decades of experience. The company supplies industrial-grade quenching oils, rust preventives, carburizing compounds and specialty chemicals to OEMs, engineering firms and metal treatment facilities. To strengthen its digital presence and support international growth, the company partnered with Nichetech to redesign and develop a modern, responsive CMS website.
Key problems
Key Features
- Responsive CMS website
- Product catalog with technical documents
- Easy-to-manage WordPress CMS
- Product search and filtering
- Structured inquiry forms
- PDF and MSDS document downloads
Benefits Realized
The new website made it easier for customers to explore products and technical information while allowing the internal team to manage website content independently. Improved responsiveness and inquiry functionality also helped strengthen the company’s online visibility and lead-generation capabilities.
Business Impact
The redesigned website improved website performance, mobile usability, organic visibility, and customer engagement. Within six months, organic traffic increased by 60%, while inquiry rates grew by 50% in just three months, helping the company build a stronger digital presence and generate more business opportunities.
Development Process We Follow
Our design process follows a proven approach. We begin with a deep understanding of your needs and create a planning template.
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